Options

My graphic designer and copy writer are working together on an email campaign to build awareness around a vacant industrial building we own in New England. The building is characterized by high ceilings and so, as one of the image options, our designer pulled some balloon photos to depict “highness”. As I looked at the photos, I thought to myself, “I love balloons. I wish I lived in one sometimes, you know, on those days when living in a tree isn’t an option."